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Chan's Asian Cuisine
East Meets West
Delicious Asian Fare
Chan's Asian Cuisine was an upscale modern fusion dining concept posed to serve the greater Los Angeles area + surrounding communities. Concept founders envisioned a contemporary dining hall, made-to-order noodle soups, and live entertainment during Happy Hour.
Seconds Please
Understanding the values and mission of the company, NextBrand saw a contemporary logo with Chinese characters for Chan's would best fit this brand. When working on this project, our team wanted to preserve the sacred Asian heritage and story behind the restaurant while keeping the branding modern.
"Looks, smells, tastes like home."
- May, Chan's Asian Cuisine Concept
Skills & Work
Brand Strategy
Logo Exploration + Design
Proof-of-Concept
HOME
Chinese Tea
House Dan Dan Noodles
HOME
1/6
Year
2016
Client Industry
Modern Dining
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